Finally, a bar that loves you back.
20g Protein. Prebiotic Fibre. Rich in Iron. Powered by Teff.
Allergen Free, Gut Friendly & Vegan
Real nutrition. Zero compromise. Fuel your body with the ancient East African super grain, Teff. Naturally gluten free, low-GI, and a complete plant protein. Feel good, stay strong.
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Plant Powered Protein & Fibre
Teff Fuels
You Better
Ancient grain. Cultivated for 2,000 years in Ethiopia. Teff is naturally nutrient-dense and unmodified.
Plant Powered Protein & Fibre
Other Bars
Most bars have long ingredient lists with artificial additives, sweeteners and chemicals you’ve never heard of. That’s not fuel, it’s filler. Your body deserves better.
Sugar alcohols, emulsifiers and insoluble fibre found in other bars can cause bloating and discomfort. Especially in active people.
Glucose syrups and refined carbs often cause sugar spikes and crashes. You get a quick hit, then an energy slump.
Many bars oversell “high protein” but miss other key nutrients. You end up with an unbalanced snack that doesn’t keep you satisfied.
Tena Bars
Tena is made with real ingredients. Plant powered and whole grains you can trust. Simple, clean and packed with nutrition. Fuel your body correctly. Keep your gut happy.
Teff is rich in soluble fibre and naturally prebiotic. Our bars are gut friendly and aide digestion. Leaving you feeling healthier, ligher and happier.
We sweeten with dates, avoiding sugar alcohols. Teff’s fibre matrix supports gradual release. The result? Feeling satisfied with a calmer energy curve.
Tena combines complete protein, gut-friendly fibre, and iron for natural energy. One bar, three essentials your body actually needs.
Plant Powered Protein & Fibre
OUR STORY
Tena means “health” in Amharic. The language of Ethiopia, where the ancient grain Teff originates. We started Tena with one simple goal: can we build the ultimate high-protein nutrition bar that's not ultra-processed?
We’re two cousins, Bruk and Sebuh. We’ve been obsessed with health for as long as we can remember. Growing up watching our parents’ medicine cabinets fill up, we promised ourselves a different path: prevention, not just prescriptions.
A recent trip to Ethiopia reconnected us to teff, the tiny grain we’d known about since childhood. Naturally gluten free, a complete protein, low GI and a source of prebiotic fibre. Standing in the fields, listening to family stories, a switch flipped.
The food we needed already existed. We just had to adapt it for modern life.
And so began our journey to build Tena.
Plant Powered Protein & Fibre
Football taught me everything: belonging, resilience, and how community heals. Through community organisations in sport and education and with a Premier League football club, I saw that first-hand. Then an ACL tear changed the game. Nutrition became my foundation for recovery and growth. With roots in therapy and football for development, I believe food, psychology, and community can transform wellbeing. That’s the spirit behind Tena Bar.
Bruk Abdu
Five years ago, I was a heavy smoker drinker and big on vibes. Quitting changed everything. Since then, I’ve rebuilt my life, training daily, eating clean, even completing a triathlon. I've spent 10 years in tech and marketing, but wellness has always been my obsession. This year I quit my job to launch a brand built for real health.